Job Descriptions Clarify Everything

by Fertilab
Job Description

Q. What is the very first step I should take before hiring my first or next employee? A. Create or update the position’s JOB DESCRIPTION. You will save yourself time, money, frustration and have a better chance of finding the person that matches the skills you need. You may be tempted to skip this step […]


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Story Telling

by Fertilab

Stories enable entrepreneurs to authentically communicate their startup’s vision and values Entrepreneurs need to quickly and sincerely connect with investors, customers and partners. The most powerful way to do that is through telling stories. Because startups don’t have much history—and often involve original innovative concepts—entrepreneurs can find it difficult to describe their business to new […]


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Lean Startup

by Fertilab

Lean Startup helps entrepreneurs maintain a trim and agile business model The Lean Startup method of documenting business models encourages entrepreneurs to verify assumptions, quickly recover from false starts, and hone in on a product or service that customers want and will pay for.   Nathan Lillegard, head of the Lundquist Center for Entrepreneurship at […]


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Pitch Roulette

by Fertilab

Play the Pitch Roulette Home Game and sharpen your pitching skills Use the game to practice thinking fast on your feet and hitting all the major elements that must be in every startup pitch. How to play the game Pitch Roulette challenges you to pitch a startup company you’ve never heard of. All the company […]


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