Regardless of what your business is, you’ll have bigger competitors. There’s a blog that has more readers, an e-commerce site with more customers, or a more recognized brand. It’s tempting to think they got there because the planets were aligned and the gods were smiling at them. And sure, fortune might have played a role in their growth. But their continued success isn’t about luck as all. What’s left after luck? Value Propositions, leaders of industry have the best and they know how to use them.
You know your product is the best, but why should your customers believe you? Fertilab’s own, David Youngentob will explore what a value proposition is, how to craft one that resonates with your market, and how to use one effectively to generate interest in your products and grow your business.
David helps new venture startups achieve growth and reach their goals. His experience and successes include commercial development, executing growth marketing strategies around new product launches, mentoring new venture startups, commercial/corporate development analysis, and customer research.
As Director of Innovation at Fertilab Thinkubator David does everything he can to build and nurture the pipeline of early stage companies in Eugene and the Willamette Valley. Entrepreneur’s looking for mentorship driven help for their new venture are directed to David, who then determines where they can go to receive the best help, such as signing up for The Clinic or applying to ID8. Likewise, David actively recruits an all-star cast of mentors that provide expert advice to the entrepreneurs in FertiLab programs.