Story Telling

by Fertilab

Stories enable entrepreneurs to authentically communicate their startup’s vision and values Entrepreneurs need to quickly and sincerely connect with investors, customers and partners. The most powerful way to do that is through telling stories. Because startups don’t have much history—and often involve original innovative concepts—entrepreneurs can find it difficult to describe their business to new […]


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Lean Startup

by Fertilab

Lean Startup helps entrepreneurs maintain a trim and agile business model The Lean Startup method of documenting business models encourages entrepreneurs to verify assumptions, quickly recover from false starts, and hone in on a product or service that customers want and will pay for.   Nathan Lillegard, head of the Lundquist Center for Entrepreneurship at […]


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Pitch Roulette

by Fertilab

Play the Pitch Roulette Home Game and sharpen your pitching skills Use the game to practice thinking fast on your feet and hitting all the major elements that must be in every startup pitch. How to play the game Pitch Roulette challenges you to pitch a startup company you’ve never heard of. All the company […]


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Equity Based Compensation

by Fertilab

Equity-based compensation valuable, if done correctly from the beginning Fertilab’s legal sponsors warn of the tax and regulatory pitfalls all startups must avoid to ensure equity-based compensation brings employers and employees mutual benefit. David Brabender and Katherine Moyer of Endeavor Law Group believe equity-based compensation is a useful approach for startups that don’t have much […]


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