Every startup founder believes that what they propose to produce has a ready market that will respond if they build it. Nothing is more important than validating this belief quickly and in a manner that can be demonstrated to company stakeholders, especially potential investors.
Paul Berger, founder of Saavsus, Inc., will discuss practical market research techniques to inform product development and practical prospecting techniques for initial sales outreach. Nothing confirms a market more than actual sales. These activities can and should be done quickly and at little to no cost.